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Academy Case Studies


Who participates in Academy Case Studies?

Our Case Studies section features interviews with people from the Academy Community - members, chairmen and speakers. Real people telling real stories of how being a part of our community has contributed to their success.

"The Academy is a fantastic place for sharing problems and getting good advice and solutions from around the table" - Damon Segal

In a world of Social Media and Digital Marketing 'Experts', Damon Segal, member of Academy Group 11, offers a real track record of achievement. He began working with the internet in 1995 and has offered digital marketing services since 1996. When it comes to length of experience, there can be few, if any, with more. It doesn't end there. His knowledge spans the full range from strategic thinking to technical solutions.

"I can go to the group with a pretty thorny problem and gain unbiased but caring opinion" - Andrew Kluge, CEO, Cosatto Ltd

Andrew Kluge is the CEO of Bolton-based Cosatto Ltd (www.cosatto.com), designers manufacturers and distributors of 'Baby Products with Personality', and a member of Academy Group 18. He believes that he has always had an 'entrepreneurial urge' and began his first business venture with an innovation in 1981, at the age of 17. He has come through major business problems in recent years and values the support he has received from his Academy Group and the Group Chairman Peter Hills.

"Through working with The Academy for Chief Executives, I now have clarity. I know what I want and I have direction in my life."

Graham Bowland is Chief Executive Officer of Surgical Innovations plc and has been a member of Academy CEO Group 15 since 2008. Surgical Innovations is AIM listed and manufactures products for laparoscopic (keyhole) surgery at its Leeds site. The Company was awarded the Queen's Award for Enterprise under the Innovation Category in April this year ..

"Receiving advice, support and accountability from 15 -16 other people who are prepared to challenge you keeps you on your toes."

Richard Palfreeman, member of Academy Group 2 for over 10 years, founded and still runs an award winning Estate Agency – Northfields - based in West London. As recent winners of the prestigious Sunday Times 'Lettings Agency of the Year 2010' award, Northfields are looking forward to further growth with a new office opening in Central London later in 2010.

"Speakers introduce practical ideas .. mind openers .. and the other members of the group can introduce another viewpoint entirely"

Ian Moore, MD of Treepax Ltd, is a member of Academy for Chief Executives' North East Group 23 and also presents workshops to Academy groups in his specialist areas of ideas, innovation and decision making. He is also Chairman of the Institute of Decision Makers.

"Working through problems, talking in confidence and getting objective opinions back … I have learned so much from The Academy approach."

Case Study - Wendy Duckham

Wendy Duckham (pictured below), a member of Academy for Chief Executives group, Directors Forum 9, has been Sales and Marketing Director of Construction Specialties UK (CS) since 2005, a role she has developed into, with support from The Academy for Chief Executives, after joining the global company - formed in 1948 in the USA and still family owned - as a Field Sales Representative.

"I like the way that The Academy brings other like minded people together to learn"

Paul Adlam, a founder member of The Academy for Chief Executives'(ACE) Surrey CEO Forum group chaired by Gordon Bromley, is the Managing Director of Phoenix Ventilation and Engineering based in West Byfleet, Surrey.

"The description 'the board you could never afford®' is perfect. There is nowhere else I could get that breadth of expertise and experience."

Deborah White, a member of Academy Group 11, has spent the past 20 years in the Financial Services Sector based in the City of London. As Interim Chair and CEO of AIM-listed Milestone Group PLC,

Case Study - Alex Hayward

Alex Hayward is Finance and Marketing Director for Pearson-Harper, specialist providers of content engineering services and related products for the process industry. Teesside based, Pearson-Harper operates in a strong niche market and has recently won a significant contract (£several m) with a major company in the oil and gas sector.

"The 'board you could never afford®', in my mind, the best thing about The Academy."

Andy Foote runs his own business selling property 'off plan' mostly in Cyprus. His company, BMS Homes, has been in business since 2003. His career to this point has been influenced by at least three highly inspirational people and he is looking to his Academy Group for support as he decides his next big move.

"The Academy can make a big impact on your life and your achievements"

Nicola Winn is a member of Academy Group 5 based in the West Midlands. When she joined Coventry-based The Bridge Group in January 2001 it was not only her first appointment as Managing Director, it was also her first experience of the private sector. Having gained a public administration honours degree back in the 1980s, she had experience in a number of roles in the not-for-profit sector, mostly in social housing. Her experience at several public sector organisations, including the Chartered Institute of Housing and two regional housing associations, covered education and training, housing operations, business development and marketing.

Case Study - Les Todd

Les Todd has been with Rocket Medical for most of his working life, joining the company in 1988 as Quality Control Manager at the Washington factory in Tyne & Wear – he has been there ever since!

"An invaluable tool in helping me to grow the business and to develop personally"

Carey Trevill founded 3sixteen, an independent Integrated Marketing Agency in March 2004 with her husband Steve Baynes. Based in Egham, Surrey, 3sixteen delivers insightful, creative, strategic solutions across a variety of disciplines. A recently won contract with Colgate-Palmolive has moved the Agency "to a whole new level" and the business is expanding. At the beginning things might not have gone that way.

"Anyone who is a member of The Academy will see an acceleration of the growth of their business"

Academy Member W.T (Bill) Docherty recently received an MBE for his services to business organisations on a voluntary basis and charitable causes.

"I found the whole process empowering"

Carlo Ropos is currently Deputy Chief Executive of the Jericho Foundation, a Birmingham based Charity set up to help the residents of Birmingham break down their barriers and achieve goals in work and training. There are 6 Social Enterprises within Jericho and Carlo is preparing them to become separate Community Interest companies (CIC). In 8 years, turnover has increased from approx £200,000 per annum and is now £1.7 million. From being mostly volunteer based, Jericho now employs 51 staff.

"A real chance to spend valuable time learning how to develop your business"

Tom Martin is the Managing Director of Martins Properties (Chelsea) Ltd, a third generation family business specialising in the management of property mainly within Chelsea and South Kensington. Tom has been a member of Joe Adams' Surrey-based Academy Group 11 since April 2008.

"It's terrific to have external people challenge you on your ideas"

Carolyn Henderson is General Manager of Warren House, and has been a member of Joe Adams' Academy Group 11 since December 2006.

"I have no doubt at all that my membership has more than paid for itself many times over."

Mark Robinson is Chief Executive Officer of Advanced Power Components (APC), an AIM-listed distributor of specialist Electronic Components. He was recently one of the South East Regional Finalists in The Sunday Times Bank of Scotland Entrepreneur Challenge 2008.

"It's not just about the bottom line - membership affects you as a person"

Joe Turnbull, Managing Director of WBS Group, has been a member of Academy Group 11 since July 2007. He joined following the recommendation of a networking contact, "It seemed as if my business had gone from zero to sixty in 5 seconds!" Joe continues, "I realised I needed to invest in some personal development. My background in consultancy had given me an insight into many different businesses, but the reality is quite different when it's your own business. You need external input."

"Having the time to discuss and reflect on issues outside of the business place is a necessity"

Julian Enoizi is the European CEO of CNA Insurance Company Ltd and a member of Academy Group 11. With their American partner, the fourth largest property casualty insurer in the US, and with a turnover of $350m, CNA in Europe is a leading provider of commercial insurance to medium-sized businesses and large corporations.